Today competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Nielsen’s Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% […]
Business development is a crucial yet often misunderstood aspect of launching and scaling a startup. Because it’s one of the most efficient tractions channels available, startup founders must grasp the meaning and apply the techniques of business development intelligently. In this article I’ll explain business development from both conceptual and practical standpoints, offering various strategies you can[…]